Chair: Pasi Kivisaari, Chair of Seinäjoki City Council

Opening words, City of Seinäjoki
Jorma Rasinmäki, City Mayor, City of Seinäjoki

Everything starts from childhood
Tuomas Kurttila, Ombudsman for Children, Finland

Introduction to the Overcoming Obesity Programme of the City of Seinäjoki, Health in All Policies Approach
Ulla Frantti-Malinen, Coordinator of Health and Wellbeing, City of Seinäjoki

WHO – Ending Childhood Obesity
Juana Willumsen, Dr. Technical officer, WHO, Department for Prevention of Noncommunicable

Wellbeing from Healthy Nutrition and Physical Activity – National Obesity Programme in Finland 2012-2018
Päivi Mäki, Finnish National Institute for Health and Welfare (THL)

Ending Childhood Obesity (ECHO) zones and Network
Peter Bergsten, Uppsala University, Sweden

Preventing Childhood Obesity Project, School on the Move 2016.
Eunsook Moon, President, Consumer Policy Institute, Seoul, South Korea



Promoting Active Lifestyle for the Children In Sweden
Lenka Procopek Karlberg, GEN PEP Association, Sweden

Empowering Citizens

Chair: Helli Kitinoja, Senior Advisor, Global Education Services, Seinäjoki UAS

Health Care and Social Welfare System in Finland
Finnish Neuvola supporting Healthy Lifestyle of the Families in the Maternity and Child Health Clinics
Ulla Frantti-Malinen, Coordinator of Health and Wellbeing, City of Seinäjoki

The role of the School and Student Health Care in Obesity prevention
Terhi Kimpimäki, Project Coordinator, Public Health Nurse, City of Seinäjok

Smart family – Neuvokas Perhe-toimintamalli
Terhi Koivumäki, Development Manager, The Finnish Heart Association / Suomen Sydänliitto ry.

Same same but different: A comparison of cross-sectorial and area-based health promotion approaches in Finland and the UK
Benjamin Ewert, PostDoc, Projekt heiEDUCATION, Heidelberg School of Education (HSE), Germany


Health Promotion and Education

Chair: Jaakko Hallila, Research and Development Manager, Seinäjoki UAS Food Safety and

Health Promotion in Early Education and Care
Aija-Marita Näsänen, Early Education Manager, Kirsi-Maria Oivanen, Areal Manager, City of Seinäjoki

Curriculum and Health in Primary School
Jari Jaskari, Basic Education Manager, City of Seinäjoki

Finnish Schools on the Move Programme / Liikkuva koulu – toimintamalli
Henna Haapala, Researcher, LIKES Research Center for Physical Activity and Health

Cross-sectional Activity to Prevent Childhood Overweight and Obesity in Seinäjoki – an Example of the Health in All Policies (HiAP) approach to Health Promotion
Leena Koivusilta, Adjunct Professor, University of Turku

SALTO – Update of an Community Oriented Core Setting Approach in Health Promotion in Kindergarten
Susanne Ring-Dimitriou, Associate Professor, Paris Lodron-University of Salzburg, Austria


Nutritional Quality Innovations

Chair: Antti Pasila, Senior Advisor, Seinäjoki UAS

Food and Nutrition Guidelines and Nutrition Commitment. Developing School Meals and Public Meals
Soili Alanne, South Ostrobothia Health Care District

Food Consumption and Nutrient Intake during Preschool hours and at Home among Finnish Preschoolers
Kaija Nissinen, the DAGIS study group, Seinäjoki University of Applied Sciences / University of Helsinki

Food Safety Export
Antti Pasila and Elina Puska, FLEN Network, Seinäjoki University of Applied Sciences

Finnish Adolescents’ Attitudes towards Wholegrain Bread and Healthiness
Harri Luomala, Professor in Consumer Behavior, University of Vaasa

Challenges in children’s snack food culture, Results of quantitative survey 2018
Suvi Luoma, Market Research Manager, Foodwest Ltd.


Managing Health and Wellbeing

Chair: Anu Hopia, Research Professor in Food Development, University of Turku

Health and Wellbeing Management
Katriina Kuhalampi, Senior Lecturer, Seinäjoki University of Applied Sciences

Implementing Overcoming Obesity Programme model to the six Finnish Municipalities
Ulla Ollinkoski, Project Manager, City of Seinäjoki

Evaluating Ending Childhood Obesity (ECHO) –zone Seinäjoki, Analysis of data from Children in Seinäjoki 2009-2016
Peter Bergsten, Uppsala University, Ulla Frantti-Malinen, City of Seinäjoki

“Healthy Kids” Educational Programme: Health and wellbeing of children and their families
Maria Kasanen, PT, Lecturer, Seinäjoki University of Applied Sciences


City Development Management

Chair: Juha Alarinta, Research Director, Seinäjoki University Center

Managing the Economic and Social Wellbeing in the City
Erkki Välimäki, Director of City Development, City of Seinäjoki

Planning the City Land Use and Urban Design
Martti Norja, City Planning Manager, City of Seinäjoki

Cultural Activities supporting Health and Wellbeing
Leena Kråknäs, Director of Cultural Affairs, City of Seinäjoki


Physical Activity

Chair: Maria Ahvenniemi, Specialist, INTO Seinäjoki Ltd., Seinäjoki Business Development Center

Finnish Recommendations for Physical Activity of Children and Youngsters
Tuija Tammelin, Researcher, LIKES Research Center for Physical Activity and Health

The Physical Activity Behaviours of Children and Adolescents in Finland. LIITU Survey 2016

Effective Life-style Counselling for Social and Health Care Cross-Functionally (Vesote Project)
Juha Vuorijärvi, Regional Coordinator, South Ostrobothnia

How to get all Kids to move? – the Entrepreneur´s point of view.
How to make profit by jumping around – productization and commercialization of sporting services
Petra Sippola, Lecturer, Seinäjoki University of Applied Sciences, Entrepreneur

New Innovations to activate Kids – NordInc Botnia Atlantica project
Jouko Kangasniemi, Project Coordinator, Kuortane Olympic Training Center, Finland

Evening Programme:
Fun Physical Activities to get the Whole Family Moving, Duudson Activity Park



Chair: Pertti Kinnunen, CEO, South Ostrobothnia Chamber of Commerce

Integrating local Companies to the Implementation of the Healthy Kids of Seinäjoki Model
Elisabet Kivimäki, Specialist, INTO Seinäjoki Ltd., Seinäjoki Business Development Center

Amanda Backholm, Head of Coaching, Fifth Corner Inc. Ltd.

Innovative Business Ideas Supporting the Healthy Lifestyle for Kids and Families

Company Presentations from the various fields:
• Leado Ltd.
• Reima Go Ltd.: Increasing Joy of Movement and Collective Play in Nursery Schools
• Movemakers Ltd.: Safe support Equipment encourage children to move, Jiuliano Prisida, CEO
• Lappset Ltd.: Inspiring public spaces as a source of wellbeing, Aarni Mertala, Concept Manager, Sport
• Duudsonit Activity Park: Tony Nyman, Business Development Director
• Atria Ltd.: Heli Åby, Manager of Product Development

Panel Discussion
How to make the Healthy Kids of Seinäjoki model function in supporting health and wellbeing of children and their families

Site Visits:
Kindergarten / Day Care Center / Early Education Center: Tikkuvuori, Taika, Satulinna
Seinäjoki sight-seeing: Aalto Administration Center, Apila Library
Site Visits: Primary School, classes 1-6 and Lower Secondary School, classes 7-9

Company Visits:
Invest Seinäjoki Tour
Organizator: INTO Seinäjoki Ltd., Seinäjoki Business Development Center